Spring 2026

A cast headed by Patrick Schwarzenegger and Abby Champion showcase the modern prep wardrobe, joined by Tommy and Dee Hilfiger, Lionel Richie, Iman, MGK, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo.

As the first in a series inspired by Tommy Hilfiger’s favorite global destinations, the campaign offers a seasonal glimpse into his way of living — shaped by places, people and how they come together. This season leans into the art of living well through garden gatherings, buzzing moments and spontaneous escapes. Here, dressing up isn’t just about the outfit; it’s about the energy — effortless, assured and subtly unexpected.

The Spring 2026 collection is inspired by Tommy’s love for West Coast style and California’s relaxed yet refined take on modern prep dressing. The season’s offering is rooted in the most iconic prep pieces to build the new trans-seasonal wardrobe. 

Prep is made modern as the spirit of spring is redefined through the lifestyle that feels relaxed yet refined – effortlessly transitioning from seasonal layering to getaway dressing.